(1) The consumer protection objective is: securing an appropriate degree of protection for consumers.
(2) In considering what degree of protection for consumers may be appropriate, the FCA must have regard to -
(a) the differing degrees of risk involved in different kinds of investment or other transaction;
(b) the differing degrees of experience and expertise that different consumers may have;
(c) the needs that consumers may have for the timely provision of information and advice that is accurate and fit for purpose;
(d) the general principle that consumers should take responsibility for their decisions;
(e) the general principle that those providing regulated financial services should be expected to provide consumers with a level of care that is appropriate having regard to the degree of risk involved in relation to the investment or other transaction and the capabilities of the consumers in question;
(f) the differing expectations that consumers may have in relation to different
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