(1) Subsection (2) applies if it appears to the FCA that the operator of a scheme has communicated an invitation or inducement in relation to the scheme in a manner contrary to financial promotion rules.
(a) the exemption from subsection (1) of section 238 provided by subsection (4)(c) of that section is not to apply in relation to the scheme; and
(b) subsection (5) of that section does not apply with respect to things done in relation to the scheme.
(3) A direction under subsection (2) has effect -
(b) until the occurrence of a specified event; or
(c) until specified conditions are complied with.
(4) The FCA may, either on its own initiative or on the application of the operator of the scheme concerned, vary a direction given under subsection (2) if it appears to the FCA that the direction should take effect or continue in force in a different form.
(5) The FCA may, either on its own initiative or on the application of the