(1) In these Regulations and in the Schedule -

"commercial communication" means a communication, in any form, designed to promote, directly or indirectly, the goods, services or image of any person pursuing a commercial, industrial or craft activity or exercising a regulated profession, other than a communication - (a) consisting only of information allowing direct access to the activity of that person including a geographic address, a domain name or an electronic mail address; or (b) relating to the goods, services or image of that person provided that the communication has been prepared independently of the person making it (and for this purpose, a communication prepared without financial consideration is to be taken to have been prepared independently unless the contrary is shown);

"consumer" means any natural person who is acting for purposes other than those of his trade, business or profession;