The advertising standards for the purposes of Regulation 54(5) are the following:
1. The design and presentation of an advertisement must be -
(a) clear, fair, accurate and not misleading, and
(b) such that the advertisement can be understood easily and clearly;
2. Where footnotes are used in an advertisement they should be of sufficient size and prominence to be legible easily; where appropriate they should be linked to the relevant part of the main copy;
3. It must be clear from the design and presentation of an advertisement that it is an advertisement such that any person who looks at it can see immediately that it is an advertisement;
4. No statement made or risk warning given in an advertisement may be obscured or disguised in any way, nor may the effect of any risk warning be diminished, by the content, design or format of the advertisement;
5. An advertisement must not, whether by inaccuracy, ambiguity, exaggeration, omission or otherwise, mislead investors abo
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