On 9 September 2024, the FCA published a new webpage stating that it was offering firms temporary flexibility to comply with the ‘naming and marketing’ rules under the Sustainability Disclosure Requirements (SDR).
The FCA states that:
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The new anti-greenwashing rule took effect from 31 May 2024.
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Since 31 July 2024 managers of UK-based investment funds have been able to use investment labels on their products.
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Firms should now be taking all reasonable steps to ensure compliance with the ‘naming and marketing’ and disclosure rules, which come into force from 2 December 2024.
The FCA states that the new SDR raises the bar and that it has become clear that it has taken longer than expected for some firms to make the required changes. In particular, some firms wishing to use an investment label, or which need to change the names of their products, require more time to meet the higher standards and prepare the disclosures needed for FCA approval.
Given the importance of ge
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