As with any new technology, existing data protection and privacy, intellectual property, competition, product liability, data security and consumer laws apply to its application in each jurisdiction. This has thrown up a number of important and newsworthy issues and considerations for AI developers and providers, legislators, consumers and rights holders. There are also several sets of high profile legal proceedings both decided and ongoing in several jurisdictions. These issues and legal proceedings are discussed in other sections of this AI Guide.
Going forward, "providers" of AI systems, created either from scratch or built on top of tools and services provided by others, and "users" (i.e. a natural or legal person using an AI system under its authority, but not in a personal non-professional capacity) need to know what they can and cannot do in the design, development, procurement, deployment and operation of their AI systems. Understanding the national and international landscap
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