(1) The Minister may refuse to permit the registration under this Act of any name which in his opinion is undesirable but an appeal shall lie to the High Court against such refusal.
(2) Where registration of a business name is refused under this section any person or, in the case of a firm, every partner in the firm, carrying on business under that name in such circumstances as to require registration under this Act, shall be liable on summary conviction to a fine not exceeding £100.
(3) The registration of a business name under this Act shall not be construed as authorising the use of that name if apart from such registration the use thereof could be prohibited.