A regulated entity must ensure that in all its dealings with customers and within the context of its authorisation it:
1 acts honestly, fairly and professionally in the best interests of its customers and the integrity of the market;
2 acts with due skill, care and diligence in the best interests of its customers;
3 does not recklessly, negligently or deliberately mislead a customer as to the real or perceived advantages or disadvantages of any product or service;
4 has and employs effectively the resources and procedures, systems and control checks that are necessary for compliance with this Code;
5 seeks from its customers information relevant to the product or service requested;
6 makes full disclosure of all relevant material information, including all charges, in a way that seeks to inform the customer;
7 seeks to avoid conflicts of interest;
8 corrects errors and handles complaints speedily, efficiently and fairly;
9 does not exert undue pressure or undue influence on a customer;
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