For the purpose of this Directive, the following terms shall bear the following meanings:
(a) "information society services" services within the meaning of Article 1(2) of Directive 98/34/EC as amended by Directive 98/48/EC;
(b) "service provider" any natural or legal person providing an information society service;
(c) "established service provider" a service provider who effectively pursues an economic activity using a fixed establishment for an indefinite period. The presence and use of the technical means and technologies required to provide the service do not, in themselves, constitute an establishment of the provider;
(d) "recipient of the service" any natural or legal person who, for professional ends or otherwise, uses an information society service, in particular for the purposes of seeking information or making it accessible;
(e) "consumer" any natural person who is acting for purposes which are outside his or her trade, business or profession;
(f) "commercial communication"
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