(1) A person shall neither transmit, nor instigate the transmission of, unsolicited communications for direct marketing purposes by means of a facsimile machine where the called line is that of -
(a) an individual subscriber, except in the circumstances referred to in paragraph (2);
(b) a corporate subscriber who has previously notified the caller that such communications should not be sent on that line; or
(c) a subscriber and the number allocated to that line is listed in the register kept under regulation 25.
(2) The circumstances referred to in paragraph (1)(a) are that the individual subscriber has previously notified the caller that he consents for the time being to such communications being sent by, or at the instigation of, the caller.
(3) A subscriber shall not permit his line to be used in contravention of paragraph (1).
(4) A person shall not be held to have contravened paragraph (1)(c) where the number allocated to the called line has been listed on the register for less th
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