1. The purpose of this Regulation is to lay down rules to ensure that business users of online intermediation services and corporate website users in relation to online search engines are granted appropriate transparency, fairness and effective redress possibilities.

2. This Regulation shall apply to online intermediation services and online search engines provided, or offered to be provided, to business users and corporate website users, respectively, that have their place of establishment or residence in the United Kingdom and that, through those online intermediation services or online search engines, offer goods or services to consumers located in the United Kingdom, irrespective of the place of establishment or residence of the providers of those services and irrespective of the law otherwise applicable.

3. This Regulation shall not apply to online payment services or to online advertising tools or online advertising exchanges, which are not provided with the aim of the facilitating the initiation of direct transactions and which do not involve a contractual relationship with consumers.

4. This Regulation shall be without prejudice to law which prohibits or sanctions unilateral conduct or unfair commercial practices, to the extent that the relevant aspects are not covered by this Regulation.