The updated Matching Adjustment (MA) regime went live on 30 June. The MA reforms support UK competitiveness and growth by expanding insurers’ investment opportunities, while still promoting safety and soundness of firms. The PRA has taken all the steps needed to implement the reforms, with a dedicated team in place to support insurers’ investment plans and engage quickly on their MA applications. The PRA will consider further enhancements in future as needed, but insurers have now everything they need to use the Solvency UK reforms to support their plans for UK productive investments. The onus is now on them to make the most of the opportunity the reforms present.