(1) For the purposes of this Chapter, a commercial practice which is an invitation to purchase omits material information if, considering the matters mentioned in subsection (8), it omits any of the information which is -

(a) set out in subsection (2), and

(b) not already apparent from the context.

(2) The information referred to in subsection (1) is -

(a) the main characteristics of the product (to the extent appropriate considering the means used to communicate the invitation to purchase and the nature of the product);

(b) the total price of the product (so far as paragraph (c) does not apply);

(c) if, owing to the nature of the product, the whole or any part of the total price cannot reasonably be calculated in advance, how the price (or that part of it) will be calculated;

(d) the identity of the trader and the identity of any other person on whose behalf the trader is acting;

(e) the business address and, if different, the service address of the trader and any business email address of the trader;