(1) In these Regulations -

"average consumer" shall be construed in accordance with paragraphs (2) to (6);

"business" includes - (a) a trade, craft or profession, and (b) the activities of any government department or local or public authority;

"CMA" means the Competition and Markets Authority;

"code of conduct" means an agreement or set of rules (which is not imposed by legal or administrative requirements), which defines the behaviour of traders who undertake to be bound by it in relation to one or more commercial practices or business sectors;