Article 53 Marketing communications
1. Marketing communications relating to an offer to the public of an e-money token, or to the admission to trading of such e-money token, shall comply with all the following requirements:
(a) the marketing communications are clearly identifiable as such;
(b) the information in the marketing communications is fair, clear and not misleading;
(c) the information in the marketing communications is consistent with the information in the crypto-asset white paper;
(d) the marketing communications clearly state that a crypto-asset white paper has been published and clearly indicate the address of the website of the issuer of the e-money token, as well as a telephone number and an email address to contact the issuer.
2. Marketing communications shall contain a clear and unambiguous statement that the holders of the e-money token have a right of redemption against the issuer at any time and at par value.
3. Marketing communications and any modifications thereto shall be published on the issuer's website.