(1) A person ("the applicant") may object to a company's registered name on the ground -
(a) that it is the same as a name associated with the applicant in which he has goodwill, or
(b) that it is sufficiently similar to such a name that its use in the United Kingdom or elsewhere would be likely to mislead members of the public in the United Kingdom or elsewhere by suggesting a connection between the company and the applicant.
(2) The objection must be made by application to a company names adjudicator (see section 70).
(3) The company concerned shall be the primary respondent to the application.
Any of the following may be joined as respondents -
(a) any member or person who was a member at the time at which the name was registered;
(b) any director or person who was a director at the time at which the name was registered.
(4) If the ground specified in subsection (1)(a) or (b) is established, it is for the respondents to show -
(a) that the name was registered before the commencement
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