(1) An investment firm authorised to execute orders on behalf of clients shall implement procedures and arrangements which -

(a) provide for the prompt, fair and expeditious execution of client orders by that investment firm relative to -

(i) other client orders, and

(ii) the trading interests of the investment firm,

and

(b) allow for the execution of comparable client orders in accordance with the time of their receipt by the investment firm.

(2) In the case of a client limit order that -

(a) in respect of shares admitted to trading on a regulated market or traded on a trading venue, and

(b) is not immediately executed under prevailing market conditions,

unless the client otherwise expressly instructs the investment firm, the investment firm shall take measures to facilitate the earliest possible execution of the order by making the order public without delay, in a manner easily accessible to other market participants.