that the business of the regulated financial service provider is controlled effectively.
6.2.1. An individual should ensure that they fully understand the area of the business for which they are responsible (e.g. regulations, market, customer base for example, to ensure they are protecting the best interests of their consumers at all time, industry, business changes etc.) and keep themselves properly informed and up-to date with regard to developments. An individual should corroborate, challenge and consider the wider implications of the information available to them and seek additional information where necessary.
6.2.2. Mindful of a firm's business model, which will vary by firm-to- firm, certain PCFs may have broader responsibilities for the running of the business. For example the role of Chief Executive Officer, who is accountable for the performance and results of the firm, does not just focus on a particular business area but has responsibility for carrying out the management of
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