(1) Where the CMA decides to designate an undertaking as having SMS in respect of a digital activity, the designation period is 5 years beginning with the day after the day on which the SMS decision notice is given.
(2) See -
(a) section 104 for circumstances in which the designation period may be extended, and
(b) sections 10 and 14(1)(b) for circumstances in which a designation may be revoked before the end of the designation period.