(1) Directions contained in a final infringement notice may include directions requiring the respondent to take such enhanced consumer measures as the CMA considers just and reasonable.
(2) For this purpose, in deciding whether to require the taking of enhanced consumer measures the CMA must in particular consider whether any proposed enhanced consumer measures are proportionate having regard to -
(a) the likely benefit of the measures to consumers,
(b) the costs likely to be incurred by the respondent, and
(c) the likely cost to consumers of obtaining the benefit of the measures.
(3) The costs referred to in subsection (2)(b) are -
(a) the cost of the measures, and
(b) the reasonable administrative costs associated with taking the measures.
(4) Where the respondent is required by a final infringement notice to take enhanced consumer measures, the notice may include requirements for the respondent to provide information or documents to the CMA in order that the CMA may determine if t
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