(1) It shall not be lawful for any person in any written statement, advertisement, or other notice published by him (including notices affixed to or displayed in his own premises or vehicles) to use, as a description of or otherwise in relation to a vehicle which is not a street service vehicle fitted with a taximeter, the word "taxi" or any other word or expression reasonably calculated to suggest that such vehicle is a street service vehicle or is fitted with a taximeter.
(2) Every person who uses any word or expression in contravention of this section shall be guilty of an offence under this section and shall be liable on summary conviction thereof to a fine not exceeding five pounds together with, in the case of a continuing offence, to a further fine not exceeding one pound for every day during which the offence is continued.