(1) An investment firm shall ensure that all information the firm -
(a) addresses to retail clients, or
(b) disseminates in such a way that the information is likely to be received by retail clients or potential retail clients, including marketing communications,
satisfies the conditions set out in paragraph (2).
(2) The conditions referred to in paragraph (1) are that the information -
(a) includes the name of the investment firm,
(b) is accurate,
(c) does not emphasise any potential benefits of an investment service or financial instrument without also giving a fair and prominent indication of any relevant risks,
(d) is sufficient for, and is presented so that it is likely to be understood by,
(i) the average member of the group to whom the information is directed, or
(ii) the person likely to receive the information,
(e) does not disguise, diminish or obscure important items, statements or warnings,
(f) if it compares investment or ancillary services, financial instruments or