(1) Subject to subsection (2) and section 149, a licensee shall not enter into an arrangement (howsoever described) with another person for the purposes of advertising relevant content to a third party (in this section referred to as the "intended recipient") on a social media service or a video-sharing platform service unless the terms of the arrangement ensure such advertising is provided -

(a) to an intended recipient only where -

(i) the recipient has an account with that other person, and

(ii) that recipient has subscribed to the licensee's account on that service,

and

(b) in accordance with the applicable regulations.

(2) Subsection (1) shall not apply to an arrangement to advertise relevant content referred to in that subsection entered into by a licensee of a gambling licence for a charitable or philanthropic purpose where that arrangement ensures that the advertising shall not include -